Introduction to Digital Marketing
Learn digital marketing from basics in this free online training. Free Digital marketing course is taught hands-on by experts. Learn seo, sem, content & affiliate marketing, social media, paid, pr & automated marketing in detail.
What you learn in Introduction to Digital Marketing ?
About this Free Certificate Course
This free Digital Marketing course with certificate is a 2-hour online course covering the various aspects of Digital Marketing. It begins with the explanation of Digital Marketing and how it has become prominent with the evolution of the internet. With the help of several use cases, you will be taught how to implement Digital Marketing. Next, you will be introduced to the various types of Digital Marketing, and each type will be individually explained in the separate modules of this course. In the end, a demo will be given on SEO approaches, content approaches, and YouTube Marketing. This would help you to understand various aspects of Digital Marketing through a practical approach. The knowledge gained during the course will be tested in a quiz, after which you will be awarded a certificate of completion for this free Digital Marketing course.
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Course Outline
In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.
In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use.
Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.
Digital Marketing has quite a few types that include Content Marketing, SEO & SEM, PC, Affiliate Marketing, and a lot more. In this module, you will briefly be introduced to these types of Digital Marketing.
Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience.
Our course instructor
Mr. Vishal Padghan
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With this course, you get
Free lifetime access
Learn anytime, anywhere
Completion Certificate
Stand out to your professional network
2.0 Hours
of self-paced video lectures
Frequently Asked Questions
What are the prerequisites required to learn this Free Digital Marketing course?
There are no specific prerequisites required to learn this free Digital Marketing course. However, it would be beneficial if you have some prior knowledge and experience of marketing, as this will help you to understand the concepts covered in the course more quickly.
How long does it take to complete this free Introduction to Digital Marketing course?
This Free Digital Marketing course is a 2-hour course that should ideally take 2-3 hours to complete, including the quiz. The course is followed by a quiz which is based on what you have learned in the course. It's totally up to you how you want to finish the course and at what time.
Will I have lifetime access to the free Digital Marketing course with Certificate?
You will have lifetime access to the free Digital Marketing course with a Certificate. You can access the course anytime you want to.
What are my next learning options after this Free Digital Marketing course?
The next learning options vary depending on what you want to learn next. You could consider learning more about specific Digital Marketing topics such as SEO, social media marketing, or email marketing. Alternatively, you could learn more about general business topics such as management, finance, or marketing strategy. Ideally, you should enroll in the advanced Digital Marketing courses that make you a Digital Marketing expert and help you excel in this domain.
Is it worth learning this free Digital Marketing Course?
Digital Marketing is an essential aspect of marketing in the modern world. It is worth learning if you want to stay ahead of the competition and be able to market your products or services effectively.
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Introduction to Digital Marketing
Digital Marketing acquires among the top positions among the fastest-growing careers in India. It has become a preferred choice of many professionals who wish for an exciting work profile and a gratifying career for themselves. So, what needs to be done to secure a job in this field?
Today, with the abundance of free offline and free online digital marketing courses, it has become tough to make an intelligent choice regarding the path to follow to learn digital marketing. But we are here for the rescue. You would need a marketing program that helps you explore digital marketing tools in a real-world environment and helps with guided learning. Let us see in detail how to become a digital marketer.
What is digital marketing?
Digital marketing, also called internet marketing is a marketing component that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other internet-using platforms and media to promote products and services. At a higher level, the internet is leveraged for advertisements delivered via digital channels such as search engines, websites, social media, mail, and mobile applications. Digital marketing methods use these online media channels through which organizations endorse goods, services, and brands, changing how brands and businesses communicate technologies for marketing.
Digital platforms are becoming increasingly incorporated into marketing strategies and everyday life; people have shifted to digital devices to shop instead of buying good traditionally; digital marketing campaigns have become so prevalent that it has employed combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, data-driven marketing, campaign marketing, influencer marketing, e-commerce marketing, social media marketing, e-mail marketing, social media optimization, display advertising, optical disks, and ebooks and games have become commonplace. Digital marketing extends to non-internet channels providing digital media such as television, mobile phones like SMS and MMS, callback, and on-hold mobile ring tones. Digital marketing is differentiated from online advertising through the extension of non-internet channels. Great Learning Academy’s Digital Marketing free course will learn more about it.
Skills Required for Digital Marketing
Similar to any other position, digital marketing comes with some prerequisites. To become a professional digital marketer, there are specific skills and knowledge of various domains in marketing that you would require, which are:
Advertising - Advertising is a significant marketing element, and developing skills specific to advertising on various online channels is essential. Following one strategy for all online and social media channels usually will not work; hence knowledge of every platform is necessary.
Performance Monitoring - There is no point in performing marketing activities and not measuring their impact. Before taking up a new marketing initiative, you need to lay out the goals you expect to achieve and how to measure the required parameters. Once you have your numbers, you can decide which activities performed well and which failed to achieve desired results. This will then help you adjust and improve your future strategies.
Creativity - It is a skill that cannot be taught and comes either naturally or through observation and understanding different perspectives of evaluating a single situation. There is no need to worry if creativity does not come naturally to you; it can be developed even though it cannot be taught in any institution.
Analytical Abilities - Along with creativity, analytical abilities are also essential to measure the outcomes of your marketing initiatives. Knowledge of analytics tools is vital to be able to measure different initiatives.
Knowledge of Digital Marketing Tools - Today, a range of tools and software helps you optimize and monitor your online marketing initiatives. The first that would come to your mind would be Google Analytics. There are tools to monitor traffic, generated leads, social media footprint, planning, online advertisements, and more. Depending on the type of work you are willing to do under the umbrella of digital marketing, you can pick up and master a set of tools to make your life easier.
Other skills required for becoming a digital marketer are:
- Sales Skills
- Proofreading and editing skills
- SEO best practices
- Knowledge of Google Analytics
- Excellent copywriting and written communication skills
What should you do to become a Digital Marketer?
To pursue a career in any field, it is first essential to know and understand all about the domain you are about to enter. The next step is learning the necessary skills to pursue a career in that domain.
Once you have completed your primary education with a bachelor’s degree, the next step is to take up free digital marketing courses. This will help you understand the basics of digital marketing and give you an idea of what specific skills you would need to learn further. These free certificate courses are like an overview or an introduction to the field of digital marketing.
The next step is to take an advanced digital marketing course. There are many free courses available online that would help you understand specific skills. A digital marketing profession is a high-paying and rewarding career in the long term, and it is not as intimidating as some might consider it to be. A high-paying job in this domain is guaranteed if you develop skills critical to an organization’s digital marketing strategy.
If you want to develop a portfolio, then doing internships and taking up projects as a freelancer also come in handy.
Digital Marketer Salary Overview
The salary of a Digital Marketing Manager in India varies from INR 4,00,000 to INR 18,00,000. This depends on various factors such as skills acquired, qualifications, certificates, years of experience, projects worked on, and more. However, the average salary of a Digital Marketing Manager is around INR 8,09,777 for professionals with work experience of four to seven years. Also, the salary will be higher in tier-I cities compared to those working in tier-II cities.
Future of Digital Marketing
As the world is moving online at a more excellent pace, the future of digital marketing seems brighter than ever. Also, brands include high-end technologies such as Artificial Intelligence and digital personal assistants in social media marketing strategies. This will create new opportunities and avenues in the domain and might propel the need for new skills to be learned by digital marketers.
Keeping the advancements in the online space in mind, one can expect high growth in the demand for digital marketing professionals, and higher pay for the right candidate.
Sign up for our free digital marketing course with a certificate in Great Learning and take the first step towards your goal of pursuing a rewarding career in digital marketing. This online free digital marketing course will help you understand all the basics of digital marketing, how to create a digital marketing strategy, and all about placing ads on various digital channels.
The course modules covered in this course are among the best available digital marketing free certificate programs online. The free online course will help you understand the consumer journey for a product or service, understand a brand’s purpose, know about new media and communication channels, and much more. Most digital marketing training programs do not cover these broad topics and only stick to the basics. In addition to these softer concepts, the course also covers how to address facebook marketing, AdSet set-up guide, types of Ads, and types of audiences.
Unlike most online digital marketing free courses with certificates, this course also has a practice test/ quiz to strengthen your learning and understand how to apply theoretical concepts into practice.
Upon completing this online digital marketing free course, you will get a digital marketing certificate from Great Learning. This certificate holds substantial value and proves that you have learned a set of digital marketing concepts and practices that will help you in the job as a digital marketing practitioner.
