Email Marketing
Join this free email marketing course and learn how to build excellent email marketing strategies, write clear and concise emails, and test, deliver, and report emails. Learn how to create a communication plan that resonates.
What you learn in Email Marketing ?
About this Free Certificate Course
This email marketing course will provide insights on what email marketing means, how to set up an email marketing strategy, and how to construct, test, deliver and report emails in the best possible way. The course talks about the user journey and why it is essential to understand your audience to better use email marketing. Not sure which subject lines work best? The free email marketing course will teach you which words to avoid using in your subject lines to improve your email open rates and also provide tips and tricks. In addition, you will gain hands-on learning experience using Mailchimp services.
Are you ready to step into the vast world of digital marketing? Look no further! Our professional digital marketing courses cover all aspects of digital marketing required to become an expert in the domain.
Course Outline
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Building an effective marketing strategy requires you to keep a few points in mind. This module will help you learn how to build an effective email marketing strategy.
There are different stages in the customer journey where a customer may move from being a visitor to making a purchase. This module talks more about the customer journey and why it is important to understand the same.
Are you writing email subject lines that don’t convert? Here is a list of words that should be avoided while creating a subject line that resonates with your audience.
In this section of the email marketing course, you will gain hands-on learning experience and learn more about how to construct, test, deliver and report emails using the email marketing service, Mailchimp.
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With this course, you get
Free lifetime access
Learn anytime, anywhere
Completion Certificate
Stand out to your professional network
1.5 Hours
of self-paced video lectures
Frequently Asked Questions
What are the prerequisites required to learn this email marketing course?
There are no prerequisites to learn email marketing. If you are a beginner who is interested in this course, you can enroll for free and start learning.
How long does it take to complete this free email marketing course?
The email marketing course has 1.5 hours of video content that you can access and study at your own convenience and pace.
Will I have lifetime access to the free course?
Once you enroll in the free email marketing course, you will have lifetime access to it. You can study at your own pace.
What are my next learning options after this email marketing course?
Once you complete this course, you can opt for Great Learning’s postgraduate digital marketing courses that will help you advance your career and learn digital marketing comprehensively.
Is it worth learning email marketing?
Most business communications can be done over emails. Be it new product launches, discounts, or upcoming events, you have the option to reach a wider audience through email marketing. Yes. It is worth learning email marketing.
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